Published Date: July 28, 2022
44-year old Filipina-Canadian Ella De Guzman, owner of high street to high-end reseller Siopaella in Dublin’s city centre, recycled over 140,000 fashion items, donated hundreds of kilos of clothing to charities including Oxfam and Saint Vincent de Paul, and pledged over €29,000 in cash to non-profit animal welfare organisations over the last 11 years.
Siopaella specialises in buying and selling of both designer luxury bags, vintage, high end and high street items. The inspiring sustainable fashion supporter who has regular high-profile customers and a strong eco-advocacy following has helped lessen brick and mortar stores by keeping luxury items out of landfill.
“The most expensive item we sold was a €13,500 Birkin and Irish celebrities who have shopped in our stores include Amy Hubernan, Rosie Connolly, Erica Cody, Roz Purcell, Courtney Smith, Laura Whitmore, Samantha Mumba, Johnny Logan and international celebrities include Florence and the Machine,” de Guzman beams.
Born in Vancouver, Canada to parents from Malabon, Metro Manila, de Guzman studied Fashion Design and Marketing then graduated with a degree in Cultural Anthropology from the University of British Columbia in Vancouver where she met Stephen Ryan from Limerick whose background is in Economics and Finance.
